Introducing

the generala

Tequileria Rios, NOM 1626

the generala is an exquisite high-poof artisanal tequila.

A tequila bottle with a label featuring a black silhouette of a woman's hair and face, surrounded by agave plant leaves, set against a black background.

720 BOTTLES PRODUCED
55 ABV / 110 PROOF
SINGLE ESTATE AGAVE
ADDITIVE-FREE

A bold expression of craftsmanship and heritage, The Generala is an unapologetically pure, small-batch tequila distilled with purpose and passion. Made from mature Blue Weber agave and bottled at a robust 55 ABV, this limited release captures the true essence of agave in its most unfiltered, high-proof form.

tradition in a bottle

This is tequila for the free-spirited, for those who understand that liberty isn’t just a word, it’s a taste.

Close-up of a tequila bottle label showing information about its production process, origin in San Juanito, Jalisco, Mexico, and ingredients including tequila Weber and blue agave
Close-up of green aloe vera leaves with serrated edges, growing in a garden or farm.
A clear glass bottle with a pink and white label featuring a woman with black hair and red lips, and text in Spanish about high proof alcohol and cultural consciousness. The bottle is placed on a wooden surface next to three small, round, white planters with unfilled openings. The background includes a black tray and a blurred wooden surface.

With only 720 bottles produced, each sip delivers a rare intensity, full of earthy complexity, roasted agave, and a fiery smoothness that lingers. No additives. No shortcuts. Just tradition, rebellion, and flavor in its rawest form.

Close-up of a person peeling the outer layers of a pineapple, exposing the inner flesh.
Close-up of a glass bottle label with details about production, alcohol content, and ingredients, with a wooden surface underneath.

Cooked agave, hints of pepper, citruss, earthiness

Drawing of a nose outline.

Rich cooked agave, pepper, well rounded, long finish and smooth

A stylized logo of a smiling face with a tongue sticking out, outlined in gold.
Aerial view of a mountain landscape with a large lake in the center, surrounded by rugged hills and patches of farmland.

single estate agave

Nestled in the highlands of Nayarit, Mexico, the region of Santa María del Oro is a hidden gem for agave cultivation. With its rich volcanic soil, ideal altitude, and unique microclimate, this land produces some of the finest blue agave in the world—perfect for crafting exceptional tequila. 

Map of Santa Maria del Oro, Nayarit, showing a lake called Laguna and surrounding area at 5000 to 8200+ feet above sea level, with 4,000 acres of agave.

our process

an old small batch tradition

san juanito de escobedo, jalisco
nom 1626

A stylized, geometric door design with brick-like patterns at the top and bottom, and decorative elements on the sides.
Illustration of a roll of toilet paper.

Agave roasted in traditional stone-brick clay ovens

Crushed exclusively with a 100% volcanic tahona stone wheel

Line drawing of a cylindrical container with three horizontal sections.
Line drawing of a vintage stove with a pipe on top and four legs.

Open-air fermentation using natural wild agave yeast and spring water

Double distillation in stainless steel pot stills with copper coils

A clear glass bottle of tequila with a label featuring a woman's silhouette with black hair and red lips. The label states it is tequila blanco, 100% agave, from Jalisco, Mexico, with details about the production process and alcohol content.

the generala
NOM-1626

720 BOTTLES PRODUCED
55 ABV / 110 PROOF
SINGLE ESTATE AGAVE
ADDITIVE-FREE

Tierra Y Libertad 110 proof Blanco Tequila

$90.00

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